Perceptions of Wisconsin’s Dairy Industry

Wisconsin’s dairy industry has always been, and will continue to be, a vital part of the state and national economy. As the baby boomer generation starts to retire in larger numbers, the young adults of Generation Y must take their place within the industry in order for it to be sustainable. Due to the declining number of dairy farms and lack of agriculture education programs in recent years, this research study was designed to discover the attitudes and perceptions today’s young adults have about Wisconsin’s dairy industry. This paper highlights characteristics of Generation Y members and their involvement in the industry, as well as their attitudes towards the industry and the career opportunities it has to offer. It concludes with industry promotion recommendations to the Wisconsin Milk Marketing Board.

Published as part of the University of Wisconsin-La Crosse Journal of Undergraduate Research, Volume 16 (2013)