Contested Memories: G. Heileman Brewery, Working-Class Leisure, and the Origins of Oktoberfest in La Crosse
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- Created Date
- 2005
- Description
Contested Memories: G. Heileman Brewery, Working Class Leisure, and the Origins of Oktoberfest in La Crosse investigates the origins of Oktoberfest in La Crosse as a working-class leisure festival that G. Heileman Brewery management created for its employees. It analyzes the involvement of the La Crosse Chamber of Commerce, and how the Chamber and the Brewery combined a working-class leisure festival with a commercialized tourist event to showcase local businesses and products at a national level. This paper also investigates how the festival affected employee unity, solidarity, and class-consciousness. I conducted oral history interviews with past G. Heileman Brewery shop employees to determine how they utilized the festival as a leisure opportunity, as well as their feelings, impressions, and memories of Oktoberfest and the Brewery during this time. Interviews reveal that brewery workers came to regard Oktoberfest primarily as a family celebration, contributing little to worker unity
Published as part of the University of Wisconsin-La Crosse Journal of Undergraduate Research, Volume 8 (2005)
- Creator
Amlaw, Patrick
- Partner
- Recollection Wisconsin
- Contributing Institution
- University of Wisconsin-La Crosse
- Publisher
- University of Wisconsin-La Crosse
- Subjects
- University of Wisconsin-La Crosse -- Students -- Research -- Periodicals
College students -- Research -- United States -- Periodicals
Journals
History - Type
- text
- Language
- English
- Rights
- This material may be protected by copyright law (e.g., Title 17, US Code). For more information about the University of Wisconsin-La Crosse Murphy Library's copyright, fair-use, and permissions policies, please see https://digitalcollections.uwlax.edu/.
- Chicago citation style
- Amlaw, Patrick. Contested Memories: G. Heileman Brewery, Working-Class Leisure, and the Origins of Oktoberfest in La Crosse. 2005. Retrieved from the Digital Public Library of America, https://digitalcollections.uwlax.edu/jsp/RcWebImageViewer.jsp?doc_id=3c1bba49-8c02-45b4-b439-dac96b962476/wlacu000/00000013/00000254. (Accessed April 18, 2024.)
- APA citation style
- Amlaw, Patrick, (2005) Contested Memories: G. Heileman Brewery, Working-Class Leisure, and the Origins of Oktoberfest in La Crosse. Retrieved from the Digital Public Library of America, https://digitalcollections.uwlax.edu/jsp/RcWebImageViewer.jsp?doc_id=3c1bba49-8c02-45b4-b439-dac96b962476/wlacu000/00000013/00000254
- MLA citation style
- Amlaw, Patrick. Retrieved from the Digital Public Library of America <https://digitalcollections.uwlax.edu/jsp/RcWebImageViewer.jsp?doc_id=3c1bba49-8c02-45b4-b439-dac96b962476/wlacu000/00000013/00000254>.