• Old Heidelberg Beer sign

    Riemenschneider, August

    Looking west up W Wisconsin Ave, possibly from the 10th floor of Gimbel's at N. Plankinton. The 21-story Wisconsin Tower, built in 1930, rises in the distance at left. A sign atop one of the buildings…

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  • Miller Brewing Company exterior on busy downtown street in 1899

    Petrie, Ray

    Exterior shot of Miller Brewing Company building with downtown traffic. Pedestrians in dresses and hats walking across street. Electric streetcar stopped in front of building. Large company sign on bu…

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  • Norman Flats

    This photograph shows the Norman Flats, also known as The Norman, which was located at 626-638 W Wisconsin Ave. Built in 1888, it was destroyed by a fire in January of 1991. A sign for Miller High Lif…

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  • Waiting for the bus in the snow

    Milwaukee Journal Photo

    This photo was taken from the sidewalk in front of the Wisconsin Club, looking east on Wisconsin Ave. Two men in suits stand at a bus stop, waiting for the approaching bus. The landscape around them i…

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  • Looking east from Central Library

    Riemenschneider, August

    This photograph was taken from near the Central Library, looking east on W Wisconsin Ave. The library can be seen at far left. The tall building with the Ford advertisement is the Wisconsin Tower, and…

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  • The Belvedere

    The five-story red brick Romanesque Revival Belvedere designed by E. T. Mix. A large, seven-story sign is affixed to the building's western façade, reading: Blatz-Milwaukee's Finest Beer. Storefronts…

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  • Southeast corner of N 7th & W Wisconsin

    Milwaukee Commercial Photographers, Inc

    The southeast corner of W Wisconsin Ave and N 7th St in the late 1920s or 1930s. Businesses along the block include the Friendship Club of Milwaukee featuring "Dancing Every Wed. Fri. Saturday Sunday"…

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  • West Wisconsin Ave, before blackout

    August 12, 1942. West Wisconsin Ave at 8th St, looking east. Lit up signs can be seen for Chevrolet, Graf's, Miller High Life, the Schroeder Hotel, and Carpenter's 4 O'Clock Bread. An electric streetc…

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  • East on W Wisconsin Ave from N 8th St

    Looking east on W Wisconsin ave from around 8th St, likely in the 1940s. Streetcar tracks run down the middle of the road, and an electric streetcar can be seen in the distance. Behind it is the Pabst…

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  • Milwaukee, summer night in 1956

    Summer of 1956, W Wisconsin looking east from N 8th St. The tall building on the left is the Wisconsin Tower, and the building on the right is the Belvedere Apartments. There is a lit up advertisement…

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  • SW corner of W Wisconsin and N 6th

    This photograph shows the southwest corner of W Wisconsin Ave and N 6th St in October of 1953. The majority of the space is occupied by Fred's Parking. On the right is a narrow building, the Avenue Ba…

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  • Old Empire building on Wisconsin and Plankinton

    The old Empire Building was built around 1898 on the northeast corner of N. Plankinton and W. Wisconsin Aves. When this photograph was taken, the Empire Café was on the ground floor; second floor tena…

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  • 4th and Wisconsin, 1974

    Greenwalt, Richard C. Jr

    This photograph shows a group of people crossing the busy intersection of N 4th St and W Wisconsin Ave in 1974. Visible businesses up and down the street include J. C. Penney, A&W Root Beer, Ned's Piz…

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  • 1950s W Wisconsin Ave

    This photograph shows several businesses on W Wisconsin Ave sometime in the 1950s. At far left is the Schroeder Hotel (now the Hilton Hotel), with some sort of scaffolding (perhaps for a billboard) pa…

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  • Miller & Holtz Restaurant

    This photograph shows horse-drawn vehicles and street-cars being pulled up and down N Plankinton Ave at the intersection of W Wisconsin Ave. Several businesses are visible, including J. Knauber & Comp…

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  • W Wisconsin Ave, c. 1885

    Joseph Brown & Son

    This photograph was taken around 1885. It shows an area on W Wisconsin Ave, just west of the Milwaukee River. The Henry J Wehr Beer Hall, the Milwaukee Long Range Shooting Gallery, and Winckler's Ciga…

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  • West Wisconsin Ave, looking east from Milwaukee Public Library

    Milwaukee Sentinel Photo

    This photograph was taken from the roof of Central Library in downtown Milwaukee, looking east. The roof and part of the dome of the library can be seen on the left. In the background on the left is t…

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