• Simmons furniture store display

    Simmons Company

    A store display of Simmons Company bedroom furniture. Circa 1930s. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments as “glamor…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture display

    Simmons Company

    A living room display showing a Simmons sofa, model UH 2409-101. Circa 1957. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattresses. Their first products were chee…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons beds on display in the Gimbels showroom, New York City, New York. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments as…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    A store display of Simmons Company bedroom furniture. Circa 1930s. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments as “glamor…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    A sketch for a store display of Simmons products dated December 17, 1929. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments as…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons display at Wisconsin Gas and Electric Show

    Simmons Company

    A crowd in front of the Simmons Company Beautyrest display at the Wisconsin Gas and Electric Show, October 1955. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattre…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture display

    Simmons Company

    A storeroom display of Simmons living and bedroom furniture in an unknown department store. A Simmons mattress hangs against the back wall with a starry night sky backdrop and a sign reading “Only Sim…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    An illustration showing a Simmons-designed layout for the display of their furniture in the showroom of Ketola’s, Virginia, Minnesota. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    A sketch for a store display of Simmons products dated December 18, 1929. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments as…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons beds on display in the R. H. White Company showroom, Boston, Massachusetts. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding depar…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons beds and mattresses on display in the L. Fish Furniture Company showroom, Chicago, Illinois The Simmons Company had a Visual Merchandising Program designed to make department store furniture a…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons beds on display in the Boston Store showroom, Milwaukee, Wisconsin. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments a…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    A department store bedding department featuring Simmons Company furniture. Circa late 1920s-early 1930s. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattresses. Th…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons furniture on display in the Hales, Inc. showroom, Chicago, Illinois The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments a…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture display

    Simmons Company

    A motel room display showing two Simmons twin beds and mattresses. Circa 1950s. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattresses. Their first products were c…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons beds on display in the R. H. White Company showroom, Boston, Massachusetts. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding depar…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Two “before” shots of Simmons furniture on display in the Boston Store showroom, Milwaukee, Wisconsin. The Simmons Company had a Visual Merchandising Program designed to make department store furnitur…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons display at Wisconsin Gas and Electric Show

    Simmons Company

    Attendees viewing sofas at the Simmons Company display on the Wisconsin Gas and Electric Show Floor, October 1955. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make matt…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons furniture on display in the Gimbels showroom, Pittsburgh, Pennsylvania. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departmen…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons beds and mattresses on display in the Jackson Furniture Company, Oakland, California. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bed…

    View Full Item  in University of Wisconsin Digital Collections
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