Remember When...models picketed to announce that beer was back?
- Image
- View Full Item
- Created Date
- 1953-07-29
- Description
These models were not heralding the end of Prohibition as they marched in front of the Blatz Brewing Co. on July 29, 1953, but the return of the brand of beer. Twenty-five young women paraded in front of the office building, then joined a street celebration at E. Highland Ave. and N. Broadway, where a band played for dancers. The events marked the end of a 76 day strike by some 7,100 Milwaukee brewery workers. The vote accepting the new contract was not unanimous and the settlement did not produce a 35 hour work week for all employes of the six breweries involved - which had been a bargaining issue. (The breweries, in addition to Blatz, were Gettleman, Independent Milwaukee, Miller, Pabst and Schlitz.) The settlement did provide for a pension plan, 20¢ an hour wage increase and health and life insurance benefits, among other gains. According to newspaper accounts, resolution of the dispute came rapidly after Blatz - in separate negotiations - made an agreement with the union a fe
- Partner
- Recollection Wisconsin
- Contributing Institution
- Milwaukee Public Library
- Publisher
- Milwaukee Journal
- Subjects
- Blatz Brewing Company
Breweries -- Wisconsin -- Milwaukee
Brewing industry -- Wisconsin -- Milwaukee
Highland Avenue (Milwaukee, Wis.)
Broadway Street (Milwaukee, Wis.)
Publicity -- Wisconsin -- Milwaukee - Type
- image
- Format
- Photograph
- Language
- English
- Standardized Rights Statement
- In Copyright:This Item is protected by copyright and/or related rights. You are free to use this Item in any way that is permitted by the copyright and related rights legislation that applies to your use. For other uses you need to obtain permission from the rights-holder(s).
- Chicago citation style
- Remember When...models picketed to announce that beer was back?. 1953-07-29. Retrieved from the Digital Public Library of America, http://content.mpl.org/cdm/ref/collection/RememberWhe/id/231. (Accessed March 28, 2024.)
- APA citation style
- (1953-07-29) Remember When...models picketed to announce that beer was back?. Retrieved from the Digital Public Library of America, http://content.mpl.org/cdm/ref/collection/RememberWhe/id/231
- MLA citation style
- Retrieved from the Digital Public Library of America <http://content.mpl.org/cdm/ref/collection/RememberWhe/id/231>.