• Old Heidelberg Beer sign

    Riemenschneider, August

    Looking west up W Wisconsin Ave, possibly from the 10th floor of Gimbel's at N. Plankinton. The 21-story Wisconsin Tower, built in 1930, rises in the distance at left. A sign atop one of the buildings…

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  • 1144 North Edison Street

    A view of North Edison Street from the Juneau Avenue Bridge. There is a floral shop along North Edison Street and the Blatz Brewery can be seen in the background. There is also a billboard advertising…

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  • Billboards on W. National Ave

    This photograph was taken near what is now the intersection of W National and Miller Park Way, and none of the buildings visible here remain. Two billboards can be seen above the building on the right…

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  • R & R Food Mart

    Wudtke, Herman A

    This photograph shows the R & R Food Market on the corner of N 8th St and W North Ave. The building was built in the late 1800's, and razed in 1964. A large billboard advertising Miller High Life sits…

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  • 508 and 522 W Wells St

    Milwaukee Commercial Photographers

    This photograph shows two buildings on W Wells St. At left is a multi-story brick building, with a tavern on the ground level. There are two billboards on top, one for Princess Crackers and the other…

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  • 35th and National, after reconstruction

    This photo shows the intersection of S 35th and W National, after reconstruction work was done on the roads. Freshly painted lane dividers are visible. There are two billboards at right, one for Olds…

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  • Brick buildings on N Water St

    Wudtke, Herman A

    This photograph shows the east side of N Water St (looking north) between Highland and Juneau Aves. There are several brick buildings, one of which has a billboard for Kingsbury Beer. All of the build…

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  • 6th St, south from Kilbourn

    This photograph shows a slightly elevated view of N 6th St, looking south from Kilbourn Ave. At left is a Firestone Tires store, as well as billboards for Pabst Beer and a brand of root beer. Much of…

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  • Van Buren and Brady, after improvements

    This photograph shows the intersection of N Van Buren St and E Brady St, after improvements were made. There is a billboard for Miller beer visible at upper-center. 5387 / N. Van Buren at E Brady St.…

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  • Van Buren at Kilbourn, before improvements

    This photograph shows the intersection of N Van Buren St and E Kilbourn Ave, before improvements were made to the road. There is a billboard for Miller High Life on the left, and one for cottage chees…

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  • Van Buren at Kilbourn, after improvements

    This photograph shows the intersection of N Van Buren St and E Kilbourn Ave, after improvements to the road. There is a billboard for Miller High Life at Left, and a billboard for Old Crow bourbon at…

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  • Kinnickinnic and Pryor, looking north

    This photograph was taken from the intersection of S Kinnickinnic Ave and E Pryor Ave, looking northwest on S Kinnickinnic. The spire for Immaculate Conception Roman Catholic Church can be seen on the…

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  • 923-929 W Wells St

    Milwaukee Commercial Photographers

    This photograph shows a brick building on W Wells St. It is home to the Junior League Blood Center, and a store or bar that sells Schlitz Beer. There are a row of billboards on the top of the building…

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  • West on Lapham from 11th St

    This photograph looks west on Lapham from S 11th St. Trolley tracks run down the middle of a wide street, with electric lines overhead. A billboard for Blatz beer can be seen at right. A horse pulling…

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  • State between 3rd and 4th

    Wudtke, Herman A

    This photograph shows W State St between N 3rd and N 4th streets. Billboards adorn the roofs and sides of the buildings, including advertisements for Blatz and Schlitz beer. The brick building on the…

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  • Old building on N Water St

    Wudtke, Herman A

    This photograph shows a large brick building on the corner of E Juneau and N Water. Apartments populate the second floor of the building, while businesses occupy the ground floor. They are, from left…

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  • Looking north from King and Meinecke

    This photograph shows part of the commercial district that was on N Dr Martin Luther King Jr Dr, near Meinecke Ave. At left is a large brick building, which was home to Atlas Furniture. At right, is a…

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  • S KK at 1st and Mitchell, after reconstruction

    This photograph shows South Kinnickinnic Ave at South 1st and West Mitchell streets. The street is recently paved. Electrical lines crisscross the street. There are large brick buildings in the distan…

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  • Reinke Sheet Metal Works

    A. J. Breitwish & Sons

    This photograph shows a brick building on N Market St. Signs on the building read, "Reinke Sheet Metal Works"; "H. A. Fricke Company, Distributors Jobbers"; and "Pittsburgh Plate Glass Company Garage"…

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  • Walter G Truettner Building

    This photograph shows the Walter G Truettner building on N 48th St and W Lisbon Ave, likely sometime in the 1950's. A billboard advertising Old Heidelberg sits on top of the building. There is a Stand…

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