• Old Heidelberg Beer sign

    Riemenschneider, August

    Looking west up W Wisconsin Ave, possibly from the 10th floor of Gimbel's at N. Plankinton. The 21-story Wisconsin Tower, built in 1930, rises in the distance at left. A sign atop one of the buildings…

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  • Norman Flats

    This photograph shows the Norman Flats, also known as The Norman, which was located at 626-638 W Wisconsin Ave. Built in 1888, it was destroyed by a fire in January of 1991. A sign for Miller High Lif…

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  • Looking east from Central Library

    Riemenschneider, August

    This photograph was taken from near the Central Library, looking east on W Wisconsin Ave. The library can be seen at far left. The tall building with the Ford advertisement is the Wisconsin Tower, and…

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  • Waiting for the bus in the snow

    Milwaukee Journal Photo

    This photo was taken from the sidewalk in front of the Wisconsin Club, looking east on Wisconsin Ave. Two men in suits stand at a bus stop, waiting for the approaching bus. The landscape around them i…

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  • East on W Wisconsin Ave from N 8th St

    Looking east on W Wisconsin ave from around 8th St, likely in the 1940s. Streetcar tracks run down the middle of the road, and an electric streetcar can be seen in the distance. Behind it is the Pabst…

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  • Southeast corner of N 7th & W Wisconsin

    Milwaukee Commercial Photographers, Inc

    The southeast corner of W Wisconsin Ave and N 7th St in the late 1920s or 1930s. Businesses along the block include the Friendship Club of Milwaukee featuring "Dancing Every Wed. Fri. Saturday Sunday"…

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  • West Wisconsin Ave, before blackout

    August 12, 1942. West Wisconsin Ave at 8th St, looking east. Lit up signs can be seen for Chevrolet, Graf's, Miller High Life, the Schroeder Hotel, and Carpenter's 4 O'Clock Bread. An electric streetc…

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  • The Belvedere

    The five-story red brick Romanesque Revival Belvedere designed by E. T. Mix. A large, seven-story sign is affixed to the building's western façade, reading: Blatz-Milwaukee's Finest Beer. Storefronts…

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  • Milwaukee, summer night in 1956

    Summer of 1956, W Wisconsin looking east from N 8th St. The tall building on the left is the Wisconsin Tower, and the building on the right is the Belvedere Apartments. There is a lit up advertisement…

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  • Old Empire building on Wisconsin and Plankinton

    The old Empire Building was built around 1898 on the northeast corner of N. Plankinton and W. Wisconsin Aves. When this photograph was taken, the Empire Café was on the ground floor; second floor tena…

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