• Simmons furniture store display

    Simmons Company

    A store display of Simmons Company bedroom furniture. Circa 1930s. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments as “glamor…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons employee in factory

    Simmons Company

    A Simmons factory employee showing a new Simmons Hide-A-Bed to three executives. Circa late 1940s-early 1950s. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattress…

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  • Simmons employees in factory

    Simmons Company

    Simmons Company employees demonstrating a mechanical hospital bed to an Army representative. Circa 1940s. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattresses. T…

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  • Simmons furniture store display

    Simmons Company

    Simmons beds and mattresses on display in the Jackson Furniture Company, Oakland, California. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bed…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons technical illustration

    Simmons Company

    Series no. 1 of technical drawings for Simmons standard corner connections dated July 1931. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattresses. Their first pro…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture display

    Simmons Company

    A storeroom display of Simmons living and bedroom furniture in an unknown department store. A Simmons mattress hangs against the back wall with a starry night sky backdrop and a sign reading “Only Sim…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons beds and mattresses on display in the L. Fish Furniture Company showroom, Chicago, Illinois The Simmons Company had a Visual Merchandising Program designed to make department store furniture a…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons beds on display in the Boston Store showroom, Milwaukee, Wisconsin. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments a…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture display

    Simmons Company

    A motel room display showing two Simmons twin beds and mattresses. Circa 1950s. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattresses. Their first products were c…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons beds on display in the R. H. White Company showroom, Boston, Massachusetts. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding depar…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons beds and mattresses on display in the Jackson Furniture Company, Oakland, California. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bed…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons beds on display in the Gimbels showroom, New York City, New York. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments as…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons factory interior

    Simmons Company

    Brass bed stock room at Simmons Manufacturing Company. Circa 1907. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattresses. Their first products were cheese boxes a…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons furniture on display in the Gimbels showroom, Pittsburgh, Pennsylvania. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departmen…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture

    Simmons Company

    A Simmons Company Hide-A-Bed sofa, partially cut away to show the inside wood frame, springs, and mattress storage. Photograph dated August 2, 1951. Founded in 1870 by Zalmon G. Simmons, the Simmons C…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    A store display of Simmons Company bedroom furniture. Circa 1930s. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments as “glamor…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    A storeroom display of Simmons living and bedroom furniture being tested by three customers, in an unknown department store. A Simmons mattress hangs against the back wall with a starry night backdrop…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    A sketch for a store display of Simmons products dated December 17, 1929. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments as…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    Simmons beds on display in the Hales, Inc. showroom, Chicago, Illinois The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments as “gl…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company

    An illustration showing a Simmons-designed layout for the display of their furniture in the showroom of Ketola’s, Virginia, Minnesota. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not…

    View Full Item  in University of Wisconsin Digital Collections
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