• Simmons furniture store display

    Simmons Company (Creator) et al

    A sketch for a store display of Simmons products in the bedding department of Eastern Outfitting Company, Los Angeles, California, dated July 2, 1930. The Simmons Company had a Visual Merchandising Pr…

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  • Simmons technical illustration

    Simmons Company (Creator) et al

    An illustration showing the use and benefits of Plastic Machining to create a hinge plate. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattresses. Their first prod…

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  • Simmons furniture store display

    Simmons Company (Creator) et al

    A storeroom display of Simmons living and bedroom furniture being tested by three customers, in an unknown department store. A Simmons mattress hangs against the back wall with a starry night backdrop…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company (Creator) et al

    Simmons furniture on display in the Hales, Inc. showroom, Chicago, Illinois The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments a…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture

    Simmons Company (Creator) et al

    An outdoor porch glider with metal-frame and solid cushions, made by the Simmons Company. Photograph dated August 28, 1947. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company (Creator) et al

    Simmons beds and mattresses on display in the L. Fish Furniture Company showroom, Chicago, Illinois The Simmons Company had a Visual Merchandising Program designed to make department store furniture a…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture display

    Simmons Company (Creator) et al

    A motel room display showing two Simmons twin beds and mattresses. Circa 1950s. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattresses. Their first products were c…

    View Full Item  in University of Wisconsin Digital Collections
  • Design for Simmons Zalmite tabletop

    Simmons Company (Creator) et al

    A Simmons tabletop design. Circa 1930s. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattresses. Their first products were cheese boxes and wooden insulators. Six y…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons advertisement for Zalmite durable tabletops

    Simmons Company (Creator) et al

    A description of the benefits of the Simmons Company Zalmite for durable tabletops. Designed by Phil Sander. July 25, 1932. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company (Creator) et al

    Simmons beds on display in the Hales, Inc. showroom, Chicago, Illinois The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments as “gl…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company (Creator) et al

    A sketch for a store display of Simmons products. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments as “glamorous and inviting…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons technical illustration

    Simmons Company (Creator) et al

    Series no. 2 of technical drawings for Simmons standard corner connections dated July 1931. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattresses. Their first pro…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons technical illustration

    Simmons Company (Creator) et al

    Series no. 1 of technical drawings for Simmons standard corner connections dated July 1931. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattresses. Their first pro…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company (Creator) et al

    A store display of Simmons Company furniture at Gimbels Department Store, New York City, New York. Circa 1930s. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattres…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture display

    Simmons Company (Creator) et al

    A storeroom display of Simmons living and bedroom furniture in an unknown department store. A Simmons mattress hangs against the back wall with a starry night sky backdrop and a sign reading “Only Sim…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture

    Simmons Company (Creator) et al

    An outdoor lounge chair with a striped cushion, made by the Simmons Company. Photograph dated August 29, 1947. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattress…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company (Creator) et al

    A store display of Simmons Company bedroom furniture. Circa 1930s. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding departments as “glamor…

    View Full Item  in University of Wisconsin Digital Collections
  • Design for Simmons Zalmite tabletop

    Simmons Company (Creator) et al

    A Simmons Zalmite tabletop design. Style no. 22 for card table no. 22575. Circa 1930s. Founded in 1870 by Zalmon G. Simmons, the Simmons Company did not initially make mattresses. Their first products…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company (Creator) et al

    Simmons beds on display in the R. H. White Company showroom, Boston, Massachusetts. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding depar…

    View Full Item  in University of Wisconsin Digital Collections
  • Simmons furniture store display

    Simmons Company (Creator) et al

    Simmons beds on display in the R. H. White Company showroom, Boston, Massachusetts. The Simmons Company had a Visual Merchandising Program designed to make department store furniture and bedding depar…

    View Full Item  in University of Wisconsin Digital Collections
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